Explore the streets of Portland with PMA Go

On September 2, the Portland Museum of Art launched PMA Go, a web-based, art-collecting game inspired by Pokémon Go. Instead of capturing Wartortles, Kakunas, and Vileplumes, players can amass an art collection of Homers, Renoirs, and Wyeths that generates real world rewards. While many art museums—including the Museum of Modern Art, New York, and the Whitney Museum of American Art—have embraced Pokémon Go as a way to draw visitors into their museums, the PMA is the first art museum in the country to use the premise of Pokémon Go to get its art collection out into the community.

PMA Go invites users to explore the streets of Portland, Maine—one of the country’s top destinations with unparalleled restaurants, natural beauty, and top breweries—and discover the breadth of the PMA’s collection. As players amass their art collection by “catching” great works of art around town, they receive real world rewards from the museum, including free admission, free PMA Films tickets for members, and if they find all 18 works, a free copy of The Collection: Highlights From The Portland Museum of Art ($24.95 value).

Playing PMA Go is easy. No downloads or installation is necessary. Just visit PMAgo.org on your mobile device and begin collecting! The game is available to be played across the entire Portland peninsula. Share your collection with your friends on social, and collect your rewards by visiting the PMA. For More information on the current programming at PMA visit www.portlandmuseum.org